Module 1Is your archive a course?
- Courses sell a change, not content
- Auditing the archive
- The one-sentence transformation
Watch · video course
Turn your podcast into a course
Turn a podcast back catalogue into a paid audio course, and sell it properly.
About the course
Turn your podcast into a course
The Phoenix Formula started life as a year of Creative Conversations episodes. This course shows how it became a paid six-month course: auditing the archive, shaping the lessons, getting permission, checking every quote, producing the audio and selling it on a private feed.
It's for podcasters and experts with at least 15 episodes behind them who want to do it themselves, and it shows exactly what Granary does when we make a course for a client.
- Format
- 5 modules of narrated video lessons, about 90 minutes in all, with templates
- Pace
- 3 to 4 weeks to finish the assignments
- You'll need
- A podcast back catalogue, ideally with transcripts (the course shows how to make them)
Outcomes
By the end, you'll be able to
- Decide whether your archive can become a course, and state the change it promises in one sentence
- Audit and tag a back catalogue by theme using transcripts
- Map a course into lessons and episodes, with something to do at the end of every episode
- Get written permission from guests for paid use, and track it
- Check every quote against the transcript and disclose composite stories
- Choose between re-cutting, re-recording and patching, and make joins nobody can hear
- Produce one finished sample episode and workbook to a set technical standard
- Run a waiting-list test before spending on production
- Set up a private feed, checkout and automatic delivery
- Write a launch email and a price you can defend
Outline
What the course covers
5 modules. Each ends with an assignment, and the templates and checklists come with the lessons.
Module 2Shape
- Lesson arcs
- Audio, video or both
- Every episode ends with something to do
- Workbooks
Module 3Permissions and accuracy
- Guest permission for paid use
- Checking every quote
- Composite stories
- Science at the strength of the evidence
Module 4Production
- Re-cut, re-record or patch
- Invisible joins
- The mastering standard
- Quality checks
- Keeping a build archive
Module 5Selling and delivery
- The waiting-list test
- Founding and full price
- Private feeds or a course platform
- Checkout and automatic delivery
- Immediate access and the 14-day right to cancel
Who it's for
This is for you if
- Podcasters with a back catalogue of 15 episodes or more
- Coaches, consultants and experts whose interviews are full of things people would pay to learn
Who it isn't for
Probably not, if
- Anyone without an archive yet. Start with Make a podcast people finish
- Anyone after a tutorial on one particular course platform
Waiting list
Be first to hear
Turn your podcast into a course is on its way. The waiting list hears first when it opens, with the price and what's included.
Joining commits you to nothing.
Join the waiting list
One email when it opens. No obligation.
We'll email you when it opens and about nothing else. Unsubscribe from that email at any time. Privacy notice.
Questions
Before you ask
Is the legal part advice?
No. The last module explains how we handle immediate access and the 14-day right to cancel for UK buyers. It's an explanation of our approach, not legal advice.
Can Granary help with mine?
Granary produces podcasts for clients at the barn. If you would like help turning yours into a course, say so when you join the waiting list, or email studio@granary.digital.